{"product_id":"lip-mask-poc-beauty","title":"Brightening Lip Mask","description":"\u003cp\u003eThe POC Beauty Brightening Lip Mask is an overnight lip mask made for melanin-rich lips. Kakadu plum, liquorice root and turmeric team up with mango and shea butters, so you wake up to lips that feel soft and comfortable and look smoother, brighter and more even. It is certified COSMOS NATURAL by Australian Certified Organic and made in Australia.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e dry, chapped, darker or two-tone lips, on every skin tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e rich, cushiony balm that melts in overnight; not sticky\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 10g tube with a metal applicator tip that feels cool on contact\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e COSMOS NATURAL (Australian Certified Organic); 99.99% natural origin, 71.64% organic of total\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCredentials:\u003c\/strong\u003e vegan, cruelty-free, made in Australia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eValue:\u003c\/strong\u003e 1 for $29.95, 2 for $54.95 (save $4.95), 3 for $79.95 (save $9.90)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho is this lip mask for?\u003c\/h2\u003e\n\u003cp\u003ePOC (Proud of Colour) Beauty starts every formula with melanin-rich skin. This mask is for lips that look darker than the surrounding skin, have an uneven two-tone edge, or feel dry and flaky by morning. It suits every skin tone and is a lovely swap for a regular night-time lip balm.\u003c\/p\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKakadu plum:\u003c\/strong\u003e a native Australian fruit naturally rich in vitamin C, for a brighter-looking lip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiquorice root extract:\u003c\/strong\u003e a botanical widely used in brightening skincare to help skin tone look more even.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTurmeric root extract:\u003c\/strong\u003e a South Asian beauty ritual staple, here for a radiant, comforted look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePapaya and pumpkin ferments:\u003c\/strong\u003e gentle fruit enzymes that smooth the look of the lip surface while you sleep.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMango seed butter, shea butter and castor oil:\u003c\/strong\u003e wrap lips in rich, long-lasting softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium hyaluronate:\u003c\/strong\u003e a form of hyaluronic acid that helps lips feel hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalendula and chamomile:\u003c\/strong\u003e comforting botanicals for dry, sensitive-feeling lips.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply a generous layer to clean lips before bed. Press it on rather than rubbing.\u003c\/li\u003e\n\u003cli\u003eLeave it on overnight.\u003c\/li\u003e\n\u003cli\u003eIn the morning, wipe away any excess.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eUse 4 to 5 nights a week, or every night in cold, dry weather. By day, a thin layer works as a smoothing base under lipstick. On scrub nights, use the \u003ca href=\"https:\/\/www.vamsbeauty.com\/products\/lip-scrub-poc-beauty\"\u003eBrightening Lip Scrub\u003c\/a\u003e first.\u003c\/p\u003e\n\u003ch2\u003ePair it with\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.vamsbeauty.com\/products\/lip-scrub-and-lip-mask-duo-poc-beauty\"\u003eLip Scrub \u0026amp; Lip Mask Duo\u003c\/a\u003e: both steps for $64.95 ($72.90 bought separately)\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.vamsbeauty.com\/products\/lip-and-cheek-tint-poc-beauty\"\u003eLip \u0026amp; Cheek Tint\u003c\/a\u003e: award-winning colour for lips and cheeks\u003c\/li\u003e\n\u003cli\u003eMore \u003ca href=\"https:\/\/www.vamsbeauty.com\/collections\/lip-care\"\u003elip care\u003c\/a\u003e at VAMS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003eWhat does an overnight lip mask do?\u003c\/h3\u003e\n\u003cp\u003eAn overnight lip mask is a richer, longer-wearing treatment than a daytime balm. It sits on lips for hours while you sleep, so they wake up feeling softer and looking smoother.\u003c\/p\u003e\n\u003ch3\u003eCan it help dark or pigmented lips look brighter?\u003c\/h3\u003e\n\u003cp\u003eWith regular use, softer, smoother lips catch the light better and look brighter and more even, and Kakadu plum and liquorice root are chosen with that look in mind. It will not change your natural lip colour, which is normal and beautiful. If your lip colour changes suddenly, see your GP or a dermatologist.\u003c\/p\u003e\n\u003ch3\u003eLip mask or lip balm: what is the difference?\u003c\/h3\u003e\n\u003cp\u003eA balm is a light, everyday layer. This mask is a richer, ingredient-packed overnight formula with fruit enzymes and botanicals. Many people use it in place of their night balm.\u003c\/p\u003e\n\u003ch3\u003eIs the POC Beauty Lip Mask organic?\u003c\/h3\u003e\n\u003cp\u003eIt is certified COSMOS NATURAL by Australian Certified Organic, with 99.99% natural-origin ingredients and 71.64% organic ingredients of the total formula.\u003c\/p\u003e\n\u003ch3\u003eIs it vegan?\u003c\/h3\u003e\n\u003cp\u003eYes. It is vegan and cruelty-free.\u003c\/p\u003e\n\u003ch3\u003eCan I use it during pregnancy?\u003c\/h3\u003e\n\u003cp\u003ePOC Beauty formulates with natural ingredients, but we cannot advise on use during pregnancy. Share the full ingredient list below with your doctor or midwife and patch test first.\u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"POC Beauty","offers":[{"title":"Regular","offer_id":62662331236433,"sku":"POC-LM-10","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Bundle \u0026 Save 2x Lip Mask","offer_id":62662331269201,"sku":"lip-mask-bundle-save-2x-lip-mask-bundle-save-2x-lip-mask","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Bundle \u0026 Save 3 x Lip Mask","offer_id":62662331301969,"sku":"lip-mask-bundle-save-3-x-lip-mask-bundle-save-3-x-lip-mask","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/7003\/3745\/files\/poc-beauty-lip-mask-tube-and-box_d913dcbe-9776-4a8f-80b5-d47b5ab997ce.webp?v=1790733180","url":"https:\/\/www.vamsbeauty.com\/products\/lip-mask-poc-beauty","provider":"VAMS Beauty","version":"1.0","type":"link"}