What is clean beauty? In Australia, we're seeing a surge in woman-owned brands leading the clean beauty revolution. These trailblazers are redefining beauty standards, focusing on products that care for our skin health and the environment. We believe in the power of informed choices and the beauty of a product that does good in every way. While there are challenges, the terms 'clean' and 'natural' are not strictly regulated, which can lead to confusion and inconsistency in product labelling. The positive of clean beauty movement is a shift for a healthier, more sustainable future in beauty and beyond. It's important to note that not all synthetic chemicals are harmful, and not all natural ingredients are safe. The key in clean beauty is to use ingredients that are effective and have a low risk of adverse effects to you, the animals, and the planet.
