Lip & Cheek Tint

The POC Beauty Lip & Cheek Tint is a creamy, buildable tint for lips, cheeks and eyelids, made so colour shows up beautifully on melanin-rich skin instead of turning chalky or disappearing. It was developed over a year of testing across every shade of brown and won Best Inclusive Makeup Product at the Beauty Shortlist Awards 2026. Skin-loving butters and oils give a soft, dewy finish that feels comfortable all day.

At a glance

• Shades: Kani (Berry), Inya (Mauvy), Urvi (Terracotta)
• Finish: soft, dewy and buildable, from a sheer wash to bold colour
• Use on: lips, cheeks and eyelids
• Size: 3g compact, handbag-friendly
• Credentials: vegan, cruelty-free, made in Australia; Beauty Shortlist Awards 2026 winner
• Shipping: free standard shipping in Australia on orders over $100

Which shade should I choose?

• Kani (Berry): Tamil for fruit. A rich, warm berry that deepens on brown skin. Pick it for a bolder, more defined flush and lip.
• Inya (Mauvy): Tamil for sweet. A soft mauve that melts into deeper skin for a natural, everyday flush. The easiest first shade.
• Urvi (Terracotta): Sanskrit for earth. A warm, earthy terracotta for a sun-kissed glow, never too orange or too brown.

Who is this tint for?

It is made first for medium, olive, tan, brown and deep skin tones, where many blushes look ashy or vanish. It also suits fair skin as a sheer wash of colour. It is ideal if you want one product for lips and cheeks, a quick five-minute face, or a compact makeup bag for travel and work.

Key ingredients

• Shea and mango seed butters: a creamy, blendable texture that feels soft, not dry.
• Jojoba, camellia and meadowfoam seed oils: a comfortable, dewy finish on lips and cheeks.
• Vitamin C (tetrahexyldecyl ascorbate) and vitamin E: antioxidants for a fresh, radiant look.
• Centella asiatica and aloe ferments: soothing botanicals that keep skin feeling comfortable.
• Carrot, beetroot and turmeric extracts: antioxidant-rich botanicals for a healthy-looking glow.

How to use

• Soft and natural: tap a little onto your fingertip, press onto the apples of your cheeks and blend upwards, then swipe lightly over lips.
• Bold and built: buff onto cheeks with the POC Beauty Kabuki Brush, layer to build intensity, then apply straight to lips.
• Eyes: tap a little across lids for a wash of matching colour.

For the smoothest lip colour, prep with the Brightening Lip Scrub.

Pair it with

• Kabuki Brush: for a diffused, streak-free cream blush finish
• Complete Lip Ritual Set: scrub, mask and your choice of tint shade
• More clean makeup at VAMS

FAQs

What blush colour suits brown or dark skin?

Richer, warmer pigments such as berry, terracotta and deeper mauve usually read as a natural flush on medium to deep skin, while pale pinks can look chalky or ashy. Inya suits soft everyday wear, Kani gives a bold berry pop and Urvi adds sun-kissed warmth.

Will it show up on deep skin?

Yes. That is exactly what it was formulated for. It was tested across the full spectrum of brown skin and builds from a sheer wash to bold colour.

Is it a cream blush?

Yes. It is a cream formula you can use as a cream blush, a lip tint and an eyeshadow.

Is it drying on lips?

No. Castor, jojoba and meadowfoam seed oils plus shea and mango butters keep lips feeling soft and comfortable.

Is the POC Beauty Lip & Cheek Tint vegan?

Yes. It is vegan and cruelty-free and made in Australia.

Can I use it during pregnancy?

We cannot advise on use during pregnancy. Share the full ingredient list below with your doctor or midwife.

3g. Made in Australia.