POC Beauty

Lip Care & Makeup for Brown and Melanin-Rich Skin

POC (Proud of Colour) Beauty is an Australian-made, South Asian female-founded brand that creates lip care and colour for melanin-rich skin from the very first formula. Shop the Brightening Lip Scrub and Brightening Lip Mask for dry, darker or two-tone lips, and the Lip & Cheek Tint, winner of Best Inclusive Makeup Product at the Beauty Shortlist Awards 2026, in three shades made to show up on brown and deep skin tones.

Every product is vegan, cruelty-free and made in Australia. New to POC Beauty? Start with the Lip & Cheek Tint ($44.95), or gift the full routine with the Complete Lip Ritual Set ($115, ships free in Australia).