Brightening Lip Mask

The POC Beauty Brightening Lip Mask is an overnight lip mask made for melanin-rich lips. Kakadu plum, liquorice root and turmeric team up with mango and shea butters, so you wake up to lips that feel soft and comfortable and look smoother, brighter and more even. It is certified COSMOS NATURAL by Australian Certified Organic and made in Australia.

At a glance

• Best for: dry, chapped, darker or two-tone lips, on every skin tone
• Texture: rich, cushiony balm that melts in overnight; not sticky
• Size: 10g tube with a metal applicator tip that feels cool on contact
• Certification: COSMOS NATURAL (Australian Certified Organic); 99.99% natural origin, 71.64% organic of total
• Credentials: vegan, cruelty-free, made in Australia
• Value: 1 for $29.95, 2 for $54.95 (save $4.95), 3 for $79.95 (save $9.90)

Who is this lip mask for?

POC (Proud of Colour) Beauty starts every formula with melanin-rich skin. This mask is for lips that look darker than the surrounding skin, have an uneven two-tone edge, or feel dry and flaky by morning. It suits every skin tone and is a lovely swap for a regular night-time lip balm.

Key ingredients

• Kakadu plum: a native Australian fruit naturally rich in vitamin C, for a brighter-looking lip.
• Liquorice root extract: a botanical widely used in brightening skincare to help skin tone look more even.
• Turmeric root extract: a South Asian beauty ritual staple, here for a radiant, comforted look.
• Papaya and pumpkin ferments: gentle fruit enzymes that smooth the look of the lip surface while you sleep.
• Mango seed butter, shea butter and castor oil: wrap lips in rich, long-lasting softness.
• Sodium hyaluronate: a form of hyaluronic acid that helps lips feel hydrated.
• Calendula and chamomile: comforting botanicals for dry, sensitive-feeling lips.

How to use

1. Apply a generous layer to clean lips before bed. Press it on rather than rubbing.
2. Leave it on overnight.
3. In the morning, wipe away any excess.

Use 4 to 5 nights a week, or every night in cold, dry weather. By day, a thin layer works as a smoothing base under lipstick. On scrub nights, use the Brightening Lip Scrub first.

Pair it with

• Lip Scrub & Lip Mask Duo: both steps for $64.95 ($72.90 bought separately)
• Lip & Cheek Tint: award-winning colour for lips and cheeks
• More lip care at VAMS

FAQs

What does an overnight lip mask do?

An overnight lip mask is a richer, longer-wearing treatment than a daytime balm. It sits on lips for hours while you sleep, so they wake up feeling softer and looking smoother.

Can it help dark or pigmented lips look brighter?

With regular use, softer, smoother lips catch the light better and look brighter and more even, and Kakadu plum and liquorice root are chosen with that look in mind. It will not change your natural lip colour, which is normal and beautiful. If your lip colour changes suddenly, see your GP or a dermatologist.

Lip mask or lip balm: what is the difference?

A balm is a light, everyday layer. This mask is a richer, ingredient-packed overnight formula with fruit enzymes and botanicals. Many people use it in place of their night balm.

Is the POC Beauty Lip Mask organic?

It is certified COSMOS NATURAL by Australian Certified Organic, with 99.99% natural-origin ingredients and 71.64% organic ingredients of the total formula.

Is it vegan?

Yes. It is vegan and cruelty-free.

Can I use it during pregnancy?

POC Beauty formulates with natural ingredients, but we cannot advise on use during pregnancy. Share the full ingredient list below with your doctor or midwife and patch test first.